Me-Ality Video |
As an apparel manufacturer or vertical retailer would you like to increase your sales and reduce returns? If you could get customers to try your apparel on – and the first thing they tried not only fit right, but looked right - would you increase your sales? Me-Ality™ is a new shopping service that will dramatically improve customer’s shopping experience.
Plus, apparel manufacturers will gain knowledge about their customers they have never had before. Specific market intelligence will help in assortment planning and manufacturing decisions - a bottom-line enhancement that impacts the entire operation!
Industry statistics show that fit is the major reason for frustration and returns in apparel shopping. Shoppers don’t like trying on clothes and finding the right size is confusing and irritating. Me-Ality is the solution.
A quick visit to a Me-Ality mall kiosk and as simple as “scan, fit, shop” customers are given a shopping list of jeans and apparel that will fit and flatter them. We’ll even tell them the store in the mall to find their selections. They can also narrow their list to specific style features, or to favorite brands, or the price they want to pay.
Our system scans a customer, fully-clothed, in about 10 seconds, and matches them to the right size and style for their body (we use exact body measurements matched to apparel size specifications). The customer has a more positive dressing room experience, and apparel sales conversion is dramatically increased. Customers view recommended styles on-screen at the kiosk and then print their final selections to go shopping. Their personalized Me-Ality Shopping Guide is emailed to their phone. They can log onto www.me-ality.com and create their personal profile and generate as many Shopping Guides, and learn about new brands and styles, as often as they like.
The Me-Ality Virtual Fitting Room is a high-accuracy scanner utilizing low emitting radio waves to capture 200,000 points of data on a fully clothed individual in less than 20 seconds. It includes a high-volume transaction server to store a customer’s shopping profile and body measurement information. The data collected can be converted into body measurements for the purpose of size and styling recommendations, product customization as well as health and wellness indicators and progress tracking.
Technical Scanner Services
In order to ensure the proper functioning of the scanner unit and specialty software, Unique provides the following services:
The following specialty software utilizes the body measurements captured by the scanners.
Online software that matches a customer’s measurements with an item’s size specifications and grading rules in order to provide the appropriate size recommendation.
Online software that compares a customer’s measurement and visual data with an item’s features in order to provide a recommendation that fits and flatters a customer’s body shape.
To support health and wellness initiatives, Unique has the ability to collect useful and relevant body data during the scanning process to produce a variety of reports.
Unique licenses its customer measurement database for use in body research, and technical design applications. This data could also be licensed in aggregate to apparel brands, or used for marketing to consumers through their affiliate programs through our Me-Ality service. The data may also be valuable to direct marketers in fitness, health, pharmaceuticals and other industries.
The program is available to retailers and apparel and lifestyle manufacturers who sell apparel and lifestyle products through an e-commerce portal; or want to enhance their brick-and-mortar customer experience with the ability to quickly size-match customers to their products.
Among the business services that Unique offers to customers include:
An all inclusive scanning service offered to industries which require high volume scanning (measurement collection) during a specified and short period of time. This service is aimed at those who would like the scanner to come to their location as opposed to sending people to an outside location. Base, intermediate, or professional service packages are available on a weekly or monthly period.
Industries to benefit from this service include:
At a minimum, the following services would be offered: